Stop asking your VIPs to do data entry at checkout. Imagine this: You are at a supermarket checkout. You have your wallet out, ready to pay. Suddenly, the cashier stops you. "Wait," they say. "To get your discount, you need to run to the back of the store, find a poster, write down a code on a napkin, run back here, and read it to me." You would leave the cart and walk out. Yet, this is exactly what thousands of Shopify merchants ask their most loyal customers to do every